DTC Commerce & B2B Commerce & Technology Consulting

17 years building commerce at global scale

I help brands design, build, and scale DTC and B2B commerce platforms — drawing on a career leading digital transformation across 18+ countries for Fortune 500 retail brands.

17+
Years of experience
18+
Countries launched
12
Languages supported
20+
Engineers led

Experience includes

Levi Strauss & Co. · Dockers · Fortune 500 Retail

About Andrew

Commerce expertise, global scale

I'm Andrew Cushing, a technology consultant and former Director of Mobile Application Development at Levi Strauss & Co., where I spent 17 years leading digital commerce initiatives across North America, Europe, and beyond.

I've launched eCommerce platforms in 18+ countries, built mobile apps with millions of downloads, introduced enterprise B2B platforms across Europe, and led engineering teams of 20+ developers — always delivering within budget and on time.

Now I bring that Fortune 500 playbook to companies that want to build and scale commerce the right way.

React Native Salesforce Commerce Cloud AWS / Azure Hybris CI/CD Braze Optimizely Adyen Microservices Agile / Scrum

Fortune 500 background

17 years at Levi Strauss & Co. as a Senior Manager and Director — leading multi-million dollar technology portfolios and global engineering teams.

Proven delivery track record

All projects delivered within 2% of budget. Launched commerce platforms across 4 continents supporting 8 currencies and 12 languages.

Mobile & commerce specialist

Led iOS and Android app launches with millions of downloads and top-tier app store ratings. Expert in mobile-first commerce architecture.

Services

Where I can help

Specialized engagements across DTC and B2B commerce, backed by deep technology expertise and real enterprise experience.

Direct to consumer
01

DTC Platform Strategy & Launch

Selecting and implementing the right storefront — Salesforce Commerce Cloud, Shopify, or headless — matched to your brand and growth stage.

02

Mobile Commerce

React Native iOS and Android app development, app store optimization, and mobile-first architecture for commerce experiences.

03

International Expansion

Multi-country, multi-currency, multi-language commerce rollouts — drawing on firsthand experience launching across 18+ countries.

Business to business
04

B2B Platform Implementation

Enterprise B2B commerce platforms built for wholesale partner networks — scalable, self-serve, and optimized for digital order growth.

05

Systems Integration & DevOps

CI/CD pipelines, cloud infrastructure (AWS/Azure), and platform integrations that reduce release cycles and improve stability.

06

Engineering Leadership

Fractional or advisory engineering leadership — team structure, agile practices, vendor management, and development standards.

Contact

Ready to get started?

Tell me about your project and I'll get back to you within one business day. Based in San Francisco, CA — working with clients globally.